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“And,when you want to truely see the world, all the world conspires in helping you achieve it.”

Posted by Ed Reif» on - - 1 comments»



Google will be the iTunes of Books. Drink The Kool-Aid---Books, the liquid Version.

May the source be with you(th).The invitational medium of the web, where talent control the experience and makes capital dance, we have been invited to the
Google Ball. Who needs an MLS or a library card. We want google to unshelf the book and be our librarian!

This is Google's Come As You Are karaoke American Idol contest --- that will turn the grunge of pulp (free) fiction/ nonfriction business of digital books, into the mainstream.This is really not about scanning the copy. The copy loses its value. Books are like music in this sense--ephemeral. It is widely viewed as entertainment.Now the value chain is more about relationships, links, connection and sharing that are shifting the value proposition.

The iPod has done it with music, Flickr has done it with photos, MySpace has done it with bands. Google WILL do it for books. Forced obsolescence of content - the need to repurchase it over and over again is over.

Project Gutenberg trusted third party has a library of over 20, 000 free ebooks whose "copyright" has expired in the USA. Nobody came because it it obeyed the law of decreasing returns. Copy this, copythat, copyright:Copy wrong.

The Judge Judy and Executioner are still out on Sony and Amazon. or Is it about owning objects or access? Is it a pay-per-view or a rental?

Sony recently introduced its "Party Of One" (BOOK reading appliance)Reader--or as Hotel @nyware likes to call it,books in drag, with its (r)EVOlutionary paper-like display; digital book service with 10,000 titles.It looks destined for the canned "out of office auto reply" bin and left to wither if it remains a stand alone. Doing the exactly right next thing is a better bet than doing the same thing twice.The desktop has already been invented.

Amazon is also planning an e-book service. Ready to put us to sleep with their version of Project Z (Z is for Libraries-In LC classification). Yet, it could gain traction with long tail content as price moves towards the "free". Amazon's best move is to anticipate this cheapness.To maximise readership of that magical place of low-to-no sales where most of the books in the world live; digital interlinking will maximise the fringes of the esoteric and niche non-best sellers.

Google's digital library project is rolling out one way or the other. It is Monster's Ball, the adventures of Conan the Librarian-- Literature without books, pulp(free)fiction. It obeys the law of increasing returns. Scanning the libraries of libraries. There are no illegitimate kids only illegitimate parents. Google has a moral imperative to rescue 75% of the orphaned out-of-print books out there, and scan them because:

Attention Economy 1 01: When information is plentiful, peers take over the network, and the network is a possibility factory. The more plentiful
e books become, the more valuable they become.

The University of Texas is on board. The Google Books Library Project digitizes books from major libraries around the world and makes their collections searchable on Google Book Search is the instant replay of TV Sports. Dubbed The Google 5,the University of Michigan, Harvard, Stanford, Oxford, and the New York Public Library also signed on with the Google project, which expects to scan 15 million books from the libraries.

Ed Reif's Trend2007 says "This move will give the wrecking ball to the dead information world of "Books" and the re-birth of e-books; and have a deep impact on the publishing industry and book retailers." Back off! Or Goggle'll cross-reference the heck outta you. The real magic is when as each word in each book is cross-linked, clustered, cited, extracted, indexed, analyzed, annotated, remixed, reassembled and woven deeper into our world. Every page reads all the other pages.


The Proletarian Librarian, goes to work, does his job and goes home. The days of just smiling and nodding are over. Welcome to Infinite Smile----the creative chaos and destruction of The Capitalist Librarian. After all, a good book, opened with expectation, should be closed with profit.

Ready Fire. Aim .Google won't be asking permission, only forgiveness. Knowledge is not the answer, it is knowing where to find the answers. The quest is in the questions. We have the questions and Google has the answers. Where does information go to die--With google. Nothing gets "deselected". (copyright)Laws die, Books never.

Google says it wants to organize the world's information. Go ahead, make our day. I am one of 380million people using the 800lb gorrila--- Google each month. Give us a no manual easy to use way to do this and we'll all be Part of the planet of the apes.Universities, libraries, academics, and librarians failed in their mission.

It can happen---On a recent trip to Tokyo, on the Ginza Line subway, I saw commuters reading entire novels on their mobile phones.
I recently wrote about Audiobooks going cellular. I want to be able to download a book to my blackberry, my cellphone and even my ipod.

I spent some time over in Jeddah, I witnessed the ongoing airlifting of the entire 20th century infrastructure onto Saudi Arabia's sandy soil and wiring it up – from roads, to power, to communication, schools, housing, and utilities. Leapfrogging lite.

The virtues of a free digital livelihood without having to suffer for it in the industrial world economy are part of the
One Laptop initative. It is an education project not an laptop project; a technology that could revolutionize how we educate the world's children. Lets seed the less developing world with easily available texts through the Google initiative. LDC's leapfrogged the POTS, plain old terrestrial telephone wires and went straight to carrying around Cell phones. They might as well skip Guttenberg, the printing press and books. The idea that software should be free, “like air,” seemed nuts, but then came open source, and propriety IBM, was one of the biggest supporters of Apache and Linux, and built a new business around it.

I see a world of virtual bookshelves like ITunes play lists....I see a world mashing up, Think Craigslist Real Estate meets Google Maps; a new culture of interaction and participation. Everything that's been written about can be brought up in real time on a screen.

Scan This book! is the imperative---so we can have total recall, make it our own, edit it, cut and paste it, mark it up , transfer and engage it. The scan becomes the marketing tool for these je ne se quas.


http://redtory.blogspot.com/2006_02_01_redtory_archive.htmlThe earth school kills all of its students. Yet your lifestyle will determine your death style.Earning a Pulitzer Prize these days for excellent journalism doesn't translate into sales.Time's You Person of the year is really you(TH), and no one under 30 EVER reads a newspaper.

"Honey, I Shrunk The Paper"

Newspapers went on a diet this year, in an effort to be slimmer, more targeted,--The Wall Street Journal and USA Today got smaller in a few days. The Los Angeles Times lost a few pounds. The New York Times is planning to do the Body For Life Challange. At the Chicago Tribune is joining the club. As the readership declines, moving to tabloid style is a cost cutting measure that could save the Journal, for instance, $18 million a year. Too bad nobody really gets their news from a hard copy anymore. We'll be talking about news rather than newspapers in the next year as Trend20007 predicts the death of the 7 day a week newspaper.

Who needs a 7 day a week, 365 day a year paper anymore? These papers have to be comfortable taking photos, using video and audio and mixing it up because there are so many other ways to get news. They should just phase out Mondays,Tuesdays, and Saturdays anyway, and focus on Friday and Sunday editions.









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One Response so far.

  1. Irritating style, fascinating essay. Ed Reif pullsYou pull together a bunch of trends to back up your- and our - argument! at BookTwo.Org

    http://www.booktwo.org/notebook/stop-press-for-april-3rd/

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